As part of The Ichikowitz Family Foundation celebration of 20 years of democracy and in collaboration with African Oral History Archive we took on the task of designing, creating and packaging a 6-series Rainbow Makers DVD boxed set, from the ground up.
We managed the entire campaign from identity to distribution across the globe, with the aim of landing the boxes on the desks of many of the most influential people in the world. From her Royal Highness the Princess of Kent to Abdullah 11, King of Jordan, Bill Clinton, Bill Gates, and other luminaries, we were able to make a huge impact on perceptions of South Africa, adding credence to the narrative of our growing democracy.
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Design, Identity, Package Design