Now in its fourth year, South Arica’s massively successful annual Bierfest came to us to re-position and advance their impact by helping them get their Schmidt together across the full spectrum of branding and communications. Advancing the Brauhaus experience included a new promise, web site, outdoor media, posters, banners, radio, social media, in-store engagements, loyalty program and washroom advertising, featuring voice messaging delivered to smart phones from QR code scans. Blending tradition with humour, we created a campaign that will make everybody want to come in their lederhosen. To Bierfest, 2015.
Visit their web site to see some of our kraftwerk
1: Bierfest logo design
2: Bierfest website design
3: Bierfest poster campaign
3: Bierfest billboard campaign
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Advertising, Design, Digital, Identity