Our Story - All Brand No Flakes
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As an established boutique agency, we’re nimble, creative, efficient and brand-focused. We’ve taken on great challenges and shown our clients how big thinking overcomes constraints, builds brands and delivers results.

Great stories always make a promise


We believe that a brand or campaign promise needs to be unique, extraordinary, bold and memorable. It’s either exceptional or it won’t get noticed. Without creating impact, consumers won’t respond and we’ll miss out on engaging those who have granted us as little as 3 seconds in their company.


Great stories are authentic.


We hunt the truth in your brand – what makes it sell. We search for the humanity in your audience – what makes them tick. Then we create indelible links and lasting brand relationships- the stuff that makes brands grow.

Great stories attract great audiences


Our work covers everything from design through print, web, direct marketing and all digital channels. We’re also great at events, experiences, social media strategies and connecting on-line communities. We don’t believe in magic formulas.  Whatever channel best suits the big idea will deliver the best results. If it doesn’t belong, it doesn’t fly. It’s all about ROI. Our talented strategic and creative team thrives on challenges that transform and enhance the consumer brand experience. Brand insights shape each project. Seamless design, elegant copy and great ideas drive integrated campaigns that are memorable and grow brands. We’re proud of the progressive client partnerships we’ve forged and our broad capabilities.


Strategy Lab

Before you consider developing a corporate identity, a brochure, running an ad, implementing a direct mail campaign, or even making that sales call, begin by plotting your path to success through the development of a focused marketing strategy

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Identity Development

Branding design is more than just a logo. Our branding and logo approach creates powerful and effective brand identities and covers everything from naming your business to choosing your corporate colour palette. It’s the short story to success.

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Great visual design is the concrete representation of communication goals. Because it is concerned with the look and the style in which information is presented, it must be the result of a thoughtful, well-considered process, not a decorative afterthought.

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Great stories succeed because they capture the imagination of important audiences. In today’s time-starved world, the fewer details a marketer spells out, the more powerful the story becomes. So for us, great communication is a reductive art.

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Adapting to the challenges and the opportunities of the emerging social customer requires a deep knowledge of the digital world. We bring a real understanding and technical wizardry to the online digital marketing and interactive advertising spaces.

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For us it is critical to have a social media strategy for our clients, not just a random collection of social media tactics. A powerful strategy can deliver viral results.

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As a relatively small business we are highly flexible in working with clients to meet their needs. These vary from refreshing brand strategies and go-to-market tactical campaigns to creating brands from scratch. Every brand is a story that must be told. To manage these narratives over time, we have a tried and tested approach that gives structure to each project and opportunity.

  • Discover

    We gain a deep understanding of your business, brand, marketplace, competitive context, goals, dreams and constraints.

  • Document

    A strategic scoping document maps the journey and milestones and clearly defines why, how and at what cost we plan to accomplish your goals.

  • Design

    We share each step in creating unique, extraordinary, bold and memorable brand executions across channels that best suit the big idea.

  • Develop

    We bring together design, on-line digital, social, print and other media components via a strict timeline-driven process; down to the last detail.

  • Deploy

    We press the button. You go live. We manage delivery, interaction, response and analytics, monitoring campaign & performance.

Of course we’ve narrowed the process down to a few short paragraphs. Behind the summary you’ll discover a science, art, craft and significant care that have supported clients, their brands and campaigns, through relationships that –in many instances- have lasted for over a decade. After all, stories are most compelling when they continue happily ever after.


We have over 20 years of consultancy experience in this area of business and we strive to achieve the

following: develop, empower, enable and maintain. Your success is our goal.

Alexander Levetan
Founder and Creative Director

All Brand's Founder and Creative Director, Alex Levetan has been in the advertising and design industry for over 25 years. Alex cut his teeth in the multinational groups, Y&R, DDB and Ogilvy, on a broad range of blue chip brands from Shell, VW, Ford, Woolworths, SAB, Old Mutual and Vodacom. Developing close and dynamic relationships with clients and delivering first class creative are driving passions that keep Alex at the top of his game. With an undying love for all things music, movies and a dedicated family man, Alex still wakes up every morning with the same desire to create more magic.

Ian Davidson
Digital Communications Director

Ian Davidson has over 30 years’ experience in building brands. He has held senior positions with reputable agencies and worked in all the major communication disciplines ( Above- and Below-the Line Advertising, PR and Digital) in a strategic and managerial capacity. Before joining forces with ABNF, Ian consulted in digital communications, for a wide range of clients both locally and internationally, including the Technology Strategy Board (UK), Rhodes University and WWF. Ian is passionate about Marketing Communications, Innovation and Technology - areas he has been active in for the past 15 years.

Richard Vowles
Strategy and Copy Director

Richard Vowles spent his formative years with Unilever’s Liptons, Elida Ponds and Robertsons before joining The White House. He went on to become a founder member and managing partner of The Engine Room. Richard’s brand experience includes both sides of the desk, with signature clients Old Mutual, Momentum, Liquifruit, Energade, Nestle, Alpha Cement, BP Express, Engen and Distell. Developing strategies into compelling narratives are passions that keep him wired and excited. The author of two corporate histories and his own novel, Richard is happiest whilst conceptualising, writing or 4 x 4 adventuring with his family into Africa.

Craig Cockcroft
Creative Director

At over 100kg’s and over 30 years of experience, a real heavy-weight in the creative ring. Qualified as an automotive toolmaker at VW of South Africa, played and coached rugby professionally in Italy, worked as a builder in London, started out in advertising at Ogilvy Mather Rightford Searle-Tripp & Makin (Cape Town) 1986 with stints at FCB, Saatchi & Saatchi (Johannesburg), Alternative (Verona, Italy), Herdbuoys and Ogilvy (Cape Town). Started Jack Russell Design together with his wife, Giuliana. Joined All Brand No Flakes in 2015 to lose weight and gain more experience. Craig used to surf, has a love / ate relationship with food, enjoys art, photography and woodwork as hobbies.

Jacqui Morris
Senior Designer

Growing up in the small town of Plettenberg Bay, Jacqui is a 'Nature Lover' who dreams of saving the rhino or tracking desert lions in Namibia. Graduating with a degree in Visual Communication she has a hunger to design work that inspires, questions, provokes and even changes lives. By applying herself not only as a designer but as a graphic researcher, she has learnt that good design not only comes from inspiration but extensive planning and research. And while she still dreams of working in the African bush... for now she has found her happy place with a team of lads who constantly keep her on her toes. 'There is never a dull moment.' she says!

Rupert Pluck
Senior Designer

Rupert was born in Bermuda (which explains a bit), and grew up in South Africa. With a BA in Applied Graphics from Stellenbosch University, he has worked at a number of large and small agencies in both the UK and South Africa. He has now found a comfort zone in the All Brand studio, where he likes to think of himself as a ‘jack of all trades, master of some’. His approach to design is practical, and always focussed on the end result. While a keen follower of design and technology, Rupert is at his happiest sipping a fine IPA around a fire with friends. Other loves include family, photography, fine fabrics, lots of very good music, gardening, and slow hikes anywhere.

Dexter Wilton
Junior Designer

From the lightly salted air of humble Muizenberg, ABNF's youngest, Dexter, is being sculpted by industry heavy weights, which by no means weigh him down. He is quite light on his feet, being a track and field athlete. With hard work and dedication (and a bit of OCD) embedded in his bones and equipped with calves of steel, he is able to stay grounded and composed, delivering to the best of his ability, reassuring everyone that, while he is quick, he is meticulous at what he does. Always on his mark and ready to go, with a passion for design and roots deep into sport, gaming, fashion and technology, he surely brings the 'Yellow' of 'Youthfulness' to the ABNF team.