Laser Chemicals

Charting a new course for Cape Town’s best kept secret.


Locally-based Laser Chemicals is a manufacturer of world-class industrial chemicals, detergents and cleaning fluids for the shipping, hospitality and industrial industries. Until 2012, beyond their industrial client base, they were also Cape Town’s best-kept secret.


Our fairytale journey together began with a conversation around a new corporate logo, but ended up as a Cinderella story, with a complete make-over resulting in a multi-national image and a whole new ball-game for their business.


A brilliant new corporate identity along with web site, multi-product branding and packaging design and communications has given the business an international image to match their prowess in the industrial chemicals space.  The reassurance of this shift was provided by one Laser Chemicals client who asked whether the business had gone international.


Today Laser Chemicals is poised to enter the retail space with a range to match that of the leading multi-nationals. Let the Laser Chemicals show begin.


1: Laser Chemicals product folder.

2: Laser Chemicals product lists.

3: Business card design.

4: Bean ‘n Gone package design.

5: Bean ‘n Gone mailer design.

6: Bean ‘n Gone website home page banner design.

7: Bean ‘n Gone webpage design.

8: Laser Chemicals site signage.

9: Laser Chemicals truck branding.



View Full Size



Advertising, Business, Design, Digital, Identity, Package Design