Connecting Cellucity to tomorrow’s world.


Cellucity is South Africa’s leading independent cellular retailer. Our decade-long relationship began with the opening of their first two stores. By 2014, their expanding network of 28 stores nationwide was established upon a reputation for world-class service delivery and the latest cellular innovation. But their most important and recognisable asset- their brand identity – needed a major strategic redirection. ABNF was tasked with elevating Cellucity to the forefront  of 21st century telecommunications branding. And given 6 weeks within which to do so.


We presented one dynamic, cutting edge logo and accompanying icon which was immediately accepted. Working with their environmental and store design team, we then tackled their entire brand livery. From storefront design to bag packaging, every touch-point was branded and messaged according to our recommendations.


The first wave of implementation is underway in their flagship stores, connecting Cellucity with tomorrow’s world and cementing the relationship between the agency, client, and its universe for at least another decade.


1-2: Online branding.

3: Business card design.

4: Package design.

5: Letterhead.

6: Cellucity flagship store at the V&A Waterfront.


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Advertising, Business, Design, Digital, Identity