My Pasta Bar

Bringing Gino D’Acampo’s authentic taste of Italy to London’s busy High Streets.


Celeb TV chef, Gino D’ Acampo teamed up with Innovate to bring his ‘Simply Fantastico’ range to schools around the UK.  We were commissioned to bring his sumptuous Italian cuisine to diners on the move via the creation of the ‘my pasta bar’ restaurant chain with Fleet Street, Leadenhall, Bishopsgate and Lakeside outlets.


Step into any my pasta bar and you’ll find yourself in the middle of a bustling Italian market. We worked on brand and identity development from scratch; establishing an authentic brand language across in-store and exterior signage and environmental design through to all consumer-facing marketing, food photography, packaging, web site and digital and social media communications.


We developed signage remotely and from 10 000 km away and delivered a result that was 100% accurate to spec!


We are working on the sub-brand (my pasta bar pronto) which will offer takeaways only, rather than a sit-down restaurant experience.


1: Web Page.

2: Pizza Poster Design.

3: My Pasta Bar Ambassador A5 Leaflet.

4: ‘Deliverissimo’ home delivery service emailer.

5: ‘The Great Italian Breakfast’ campaign emailer.

6: ‘The Great Italian Breakfast’ campaign A5 Leaflet.


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Advertising, Business, Design, Digital, Identity, Package Design