Entrepreneurship isn’t for the meek – if you want to go stratospheric, expect to crash and burn. That’s the big bang theory in a nutshell. The madness in ROCKET SCHOOL’s methodology involves providing savvy graduates with a real time, real business, real risk / reward reality check, via opportunity, venture capital, guidance and experience to turn their audacious ideas into innovation-driven start-ups or spectacular failures. Either way, one year means a lifetime of learning at the school of hard knocks.
From initial naming, positioning, identity design, marketing messaging, campus surveys, recruitment collateral, fund-raising and investor prospectuses, presentations, through to a Mach 2 web site, ABNF gave South Africa’s premier entrepreneurship acceleration programme, ROCKET SCHOOL a launch pad and trajectory to expand its stratosphere of influence.
1: Rocket School logo and business card design.
2: Rocket School website design.
3: Rocket School print ad campaign.
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September 29, 2014
Advertising, Business, Design, Digital, Identity